Brief
For this project, we were tasked with developing a poster based on AIGA’s “Get out the Vote” campaign. I choose the Thomas Jefferson quote, “We do not have government by the majority. We have government by the majority who participate.” From the quote I began working on a word map. Followed by a mood board. Then met with a small group of peers to move forward with the best ideas from both.
Word Map
Mood Board
Collaboration With Peers
Following critique I set about developing thumbnails around, a lazy guy on a sofa, and an idea of a butt print. Starting with a broken-down sofa, a confused puppy on the couch, and ending with a word spiral. Again, the butt-print idea moved forward toward the final design.
Thumbnail Sketches
Production
My red sofa, is a well-used sofa, the lip of the cushion just sort of falls off a cliff, and that’s what I chose to photograph. Considering our dogs believe this sofa to be theirs, getting them off to snap a photo was a significant challenge until I took a very low-angle shot. Using this picture to set off the text was fun! A lot of rough drafts, over the next week, went from black and white to a desaturated color pick, and even when I thought I was done, an idea to set the W off in the same style as another famous Jefferson document, the Declaration of Independence.
Final
Environmental Mockup
